Marc Palmer

Brand Director
Auto Trader

Marc’s thing is understanding car buyers, their activities, motivations and experiences through Auto Trader’s unique data capability. From the brands they consider to the various models on their shortlists – be they performance cars, old school classics, humble hatchbacks or the latest electric vehicles, he finds interesting stories in buyer types across the UK.

He’s been with Auto Trader for four years, having spent a long time working in sales and marketing roles for some of the industry’s biggest brands – Ford, Nissan, Hyundai and Mercedes-Benz provided a varied and unique insight into one of the biggest purchasing decision people will ever make.

05 Oct 2022
 - 14:45 BST (UTC +01:00)
Panel Discussion
Infrastructure Stream
  • Assessing the latest modelling techniques and frameworks to obtain the grid capacity and land information, demand for existing chargers, EV ownership levels, and electrical supply
  • Analysing data on which speeds of chargers are accessed most frequently, which payment methods are used, and charging time to maintain, update and expand a charging network
  • Applying open data to understand the behaviour of drivers to better inform the building and maintenance of charging networks

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