Marc Palmer

Brand Director
Auto Trader

Marc’s thing is understanding car buyers, their activities, motivations and experiences through Auto Trader’s unique data capability. From the brands they consider to the various models on their shortlists – be they performance cars, old school classics, humble hatchbacks or the latest electric vehicles, he finds interesting stories in buyer types across the UK.

He’s been with Auto Trader for four years, having spent a long time working in sales and marketing roles for some of the industry’s biggest brands – Ford, Nissan, Hyundai and Mercedes-Benz provided a varied and unique insight into one of the biggest purchasing decision people will ever make.

19 Oct 2021
15:20
 - 15:45 BST (UTC +01:00)
Presentation
Investing Private & Public Finance in Charging Infrastructure

Get to grips with consumer’s current perceptions of EVs and what can be done to drive adoption of both new and used EVs.

  • Understand how the EV market is developing in the UK and what near term growth in the sector looks like based on leading market data and consumer insights
  • Take a look into what consumers concerns are when it comes to EVs and what needs to be done to persuade them
  • Examine the used EV market and what challenges need to be overcome in this sector to drive growth in used EV adoption