Marc Palmer
Brand Director Auto Trader
Marc’s thing is understanding car buyers, their activities, motivations and experiences through Auto Trader’s unique data capability. From the brands they consider to the various models on their shortlists – be they performance cars, old school classics, humble hatchbacks or the latest electric vehicles, he finds interesting stories in buyer types across the UK.
He’s been with Auto Trader for four years, having spent a long time working in sales and marketing roles for some of the industry’s biggest brands – Ford, Nissan, Hyundai and Mercedes-Benz provided a varied and unique insight into one of the biggest purchasing decision people will ever make.