Alex is currently CEO at Transdev Blazefield, which serves 7 key locations across the north of England with 500 buses and 1250 colleagues. The company places a strong emphasis on its relationship with customers and its teams, and the role of innovation in delivering successful bus services. This includes individual, local product branding led by market research to steer decision making, and investment in a zero- and low-emission fleet, including the UK’s first example of opportunity-charged vehicles and conversion of a town network to electric as part of its ‘low emission bus town’ initiative in Harrogate. The overall strategy has led to passenger growth and modal shift and numerous local and national awards. Alex has previously held senior roles at trentbarton and Go Ahead’s Bluestar operation in Hampshire and is the founder member of the Young Bus Managers Network.